When conversing with hundreds of chiropractors at business growth seminars I’ve spoken at over the past couple of years, it is apparent that many have been scammed by practice management consultants. The typical issue that I hear most often is that these “gurus” do not do what is promised and their marketing is very “black-hat” or deceptive. Truthfully, I don’t have respect for people that need to mislead chiropractors or students to get them to join their agency. These guys typically are very good salesman but make empty promises in order to collect that several thousand dollar payday.
Now, I don’t have a problem with paying for an expensive service as long as the use value of the system far outweighs the actual cash value that I shelled-out. This is how a good business owner should dictate price anyway. It should all be about providing massive amounts of practical use-value for your client or customer. Practice management groups and consultants who do this should be commended, but they are very rare. Most of what you will come across in chiropractic school when chiropractic consultants speak is BS filler and fear mongering. They have to scare you in order to get your business. This is a warning to stay away from sharks who use those methods.
When you decide that you need one of these practice management groups, you have to start by asking yourself specifically what your business needs. If you pass-up this hugely important step of the process, you risk working with someone who charges you an arm and a leg and has no expertise in your specific problems. I’ve seen too many businesses fall into this trap, and I don’t want to see it any longer.
One of the biggest things to check for when you’re finding a consultant that’s right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they’ve had with that consultant? Make sure these aren’t scripted testimonials, and that those smiling faces on the promo videos aren’t just paid actors.
Say you’ve decided that you need to seriously amp-up your marketing online utilizing the goldmine of Web 2.0, and you want to find a consultant that can teach you how to do that. Go online to Google and search for “social media chiropractic marketing” and see what you find. When you get this specific, you may find someone who has the answers for you and you alone.
The most important element when looking for a consultant that can take your chiropractic practice out of the dumps into soaring new heights is whether they’re using the most innovative strategies of today. We live in tough times, and the only way to survive and thrive is to be an innovator. You need to be at the forefront of what’s going on with the changing times, or you’re simply left in the dust. Web 2.0 and social media marketing are really the only way to find any success right now. While some chiropractors are sinking in their old tactics, there are small percentages that are finding tremendous success as they tap this rich and undiscovered resource. And social media is growing by the second!
It’s time to no longer be a victim of outdated practices and get your business booming, even in these difficult times. 95% of chiropractic practices are failing to learn about the important marketing technique that uses Web 2.0 and social media, but there is that 5% that is succeeding. You could get countless new patients walking through your doors if you can change with the times.
Even if you’re the best chiropractor the world has ever seen, no one will actually experience it unless they know you exist. There is only one consultant teaching the vastly important marketing strategies involving Web 2.0 and social media. If you want to be one of the successes in this difficult time, you need to step up.