Tag Archives: website

Chiropractic Marketing on the Internet that Works

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Are you a chiropractor who’s purchased an expensive website, only to find that new patients are not knocking your door down like your practice management group promised you? If you can believe it, this applies to the majority of chiropractic professionals that shell-out big bucks on sophisticated websites. What doctors are not told is that actual visitors to the website is the most important part of chiropractic internet marketing. We call this traffic! If you don’t have a steady stream of online traffic, your office will not be noticed or found. I mean, you could get the best results of any chiropractor out there, but if no one knows about what you do, it doesn’t matter!

Remember that old question regarding if a tree falls in the forest with no one around, then is there any sound actually made? Well, if an expensive chiropractic marketing website is on the internet and theres no traffic to it, then do you really have a website; or just a huge bill each month? If you cant use cutting-edge methods to push traffic to your website, youre wasting a lot of money and not seeing the new patients that you need to see to prosper. The methods for doing this arent taught in schools, and your expensive management group doesnt know about them either. The kind of traffic Im talking about is totally possible; seeing as I learned how to earn a five figure monthly income by generating this traffic online.

So how do you get tons of visitors to your website, you ask? You need to take advantage of the power of article marketing initially. When you can gain credibility as an author on Google and Yahoo, youre doing yourself an immense service. Start with one article a week. Youre going to start to see incredible traffic and buzz just from the snowball effect of this simple habit.

Next, get a blog going for your practice. Once your blog is up, you’ll want to add to it a few times a week. You can include articles, videos, press releases or podcasts on the blog. Your blog is like your home where people go to learn about you from a business and personal perspective. Blogs get indexed very well by the search engines as well. WordPress and LiveJournal are two of the main hosts out there you may want to consider.

Third, regular posting on forums like Yahoo Answers is a good way to get good traffic. Make it a habit to take 15 minutes a day to post comments in relevant and highly targeted forums, as this can definitely boost your chiropractic website popularity. Forums are a place where you can play the role of the problem solver and build great rapport within your local community and niche.

Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone’s friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.

The fifth major step to take involves Pay Per Click. These sites include Google, MSN, Yahoo and many more services offering a targeted way to send traffic to your website. The automatic method is by far the most powerful. This makes the traffic on demand, so you dont have to sit around waiting for SEO methods to work for you. Now keep in mind that if you dont know what youre doing with this, you can throw a lot of money down the hole.

When you consider that the most powerful marketing tactics use personalization and trust, youll see why video marketing online is the most amazing method for chiropractors looking to draw new patients. I single-handedly transformed my practice using video marketing, and you can too by targeting your community and putting your personal spin on your marketing. Video marketing broke all kinds of records in 2008, and its already shown in 2009 that its growth and power simply wont stop. Even while you sleep, people are watching your video and being driven to your website.

These are some of the most powerful tools for chiropractic marketing today that I have laid out for you. You can utterly transform your practice with these methods, and see unbeatable numbers of new patients walking through your practice doors each month. When you work smart instead of hard, youll be leveraging your time in amazing ways and experiencing freedom you never thought possible. Put your expensive chiropractic website to good use, and start driving traffic with internet marketing and the power of Web 2.0.

Looking to get a flood of New Patients with free video marketing? See why this method has changed the face of chiropractic marketing forever! This type of chiropractic internet marketing will leave your competition in the dust.

Look Impressive Online and Get a Sideline Business to Boot.

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by Owen Jones

Do you already have a business? I mean a conventional, off-line business. Or are you trying to make some money promoting generic sites with only an affiliate link? Both of these types of business often have something in common ” that is that their online presence is usually awful.

Many business owners and affiliate website promoters just do not seem to understand that a poor website does a lot more harm than good. A business owner who has created a website on Geofreebies or one of the other free webspace providers is essentially doing the same as someone who only promotes an affiliate link on an automatically-generated, replicated affiliate page.

The problem is that it is obvious what those websites are: cheap and nasty and unfortunately, that reflects on the business and the business owner both. The same goes for email addresses. Just consider, what looks better to you:

http://www.geofreebies.com/memnbersites/Amiable-Dragon.html

amiable-dragon123456@yahoo.com or

http://amiabledragon.com

owen@amiabledragon.com

I’m afraid that it is all too obvious which looks more professional; which creates more confidence and which would bring in more visitors and therefore more sales and Id bet that there is no one in the world who would argue about it.

The next thing to think about is the extension ” ie the letters after the . or the @. .com probably surely still carries the most prestige, but it no longer has the lead it used to have. .tv, .biz, .info have their places, I’m suppose, but they do not really have the same cachet as ‘dot com’. However, there is another problem with .com and that is that it has been around since the dawn of the Internet and very many of the name combinations have already been taken up.

I consider that .ws is a very valid alternative to this problem. You could imagine it standing for web site, although it actually stands for Western Samoa! It is a relatively new suffix and many, many name combinations are still available. I am sure you could still get the address you want. Something else you may not know is that when you buy your own domain name, you can create any email address out of it by putting anything instead of the http://www and replacing the DOT with an @ sign. Look at the address above again for an example.

Then you have to choose a host for your domain and administer the site and email addresses. The fees are usually paid annually in advance for the name and monthly for the hosting, quite often both payments go to different companies. However, there is now a very professional company on the market which is offering a website, with a name of your choice and ten variable email addresses and a free website design service and all you pay is $10 a month to one firm for the whole package. There is no contract and you can leave at any time or change the email or website addresses. It is remarkably flexible.

That is a very good deal for a business website (think of: sales@….; info@….), a family website (everyone can have their own email) or an affiliate website (using redirects). But that is not all there is to it! You can actively promote the host company or just put a referral link to it on your website and make cash, month after month in perpetuity from referrals for no extra work on your part! And if you use the link below, you will get a weeks free trial and three paying members in your downline, subject to a condition, or your first months $10 paid for by us.

That cant be bad can it? Five weeks free trial of your own domain, hosted on your own site, with 10 email address or a free week with three members paying you $3 a month to start your affiliate business off with a bang!

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Chiropractic Marketing – Hidden Search Engine Optimization Tricks

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by Matthew Loop

No doubt, if you’re like most other chiropractors today, you’ve spent a load of money on a private SEO firm that claimed to know everything about search engine optimization and making you successful, but you’ve seen no real results. You might be wondering what this mysterious SEO thing that yields no results actually is. The truth is that it actually is all it’s cracked up to be..when you use it right.

If I told you that you could literally save over 70% by learning SEO yourself and outsourcing through specific channels, would that get your attention? The startling reality is what you don’t know is costing you thousands and possibly killing your chiropractic practice!

Basically, SEO or Search Engine Optimization is a method to get greater numbers of people to your chiropractic website at no cost. By using the precise kinds of words in certain quantities and orders, you can more readily come up in popular search engines like Google, Yahoo, and MSN. We all know that the higher your site appears in these search engines, the more likely someone will visit your site. SEO is a way to get you to the top of these search engines and to get a lot of traffic and popularity.

The beauty of SEO is that you can leverage so much of the marketing work out. You’re also saving truckloads of money when you learn to do it yourself and have proper guidance, and you get to escape the empty promises of marketing firms that cost you an enormous fortune to yield no results. Soon, with the help of SEO, you’ll have an unbelievable amount of new patients walking through your doors.

The more variety of materials you equip with search engine optimization online, the more you can blanket the market. Soon your name, face, and practice will come up everywhere when people are typing in the appropriate key words. This means that you’re going to want a consistent output of videos, articles, blogs, press releases, and everything else you can think of to get your name out there. Look at it this way: the more times people find that your name comes up on the internet, the more they will believe in your credibility and use your services.

Don’t be one of the chiropractors that spend a terrible amount of money on an “overboard” website but don’t have the first idea about how to get more people to actually visit the site. People don’t come to your website by magic. They need to be searching for someone or some topic related to your site in a search engine like Google, and your website needs to come at the top of that search for them to really want to click on your link. When you learn the tricks to get your site, or article, or video, to the top of the search engine, there’s no end to the success you can create.

The thing is that you have to learn about SEO yourself. You can’t trust someone to just take the marketing into their own hands and not let you in on what’s going on. This is how so many chiropractors lose money; by blindly trusting someone who doesn’t know what they’re doing. When you learn the tactics of SEO, and how to implement them yourself, you’re saving a huge amount of money and creating more success.

SEO is an amazing tactic to get your chiropractic practice to the next level, and soon you’ll begin to see a consistently impressive amount of new patients walking into your office. When you harness the power of SEO and web 2.0, you’re taking your success and the future of your chiropractic practice into your own hands. The key is to find the right mentor to get you on the road to success, and then seize the future of technology and communications for your benefit.

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